Jack N' Jill is an Australian brand and it has been a family run business for more than 20 years. Jack N' Jill formulated the absolute safest toothpaste for kids which was evaluated by researchers from Skin Deep - the Environmental Working Group's database for the safety of personal care products. Alongside the toothpaste Jack N' Jill has designed and manufactured the first children's toothbrushes with handles that are made of NON GMO cornstarch, and are therefore biodegradable and recyclable.