Despre noi

Let us introduce ourselves

Babyphoria is a company founded in 2013 by a team of enthusiastic people who love children and beautiful things. We select one of a kind items who carry a beautiful story behind. There are so many amazing brands that we want to introduce to parents and children. Our team carefully selects items that simply “talk” and spread happiness through their colors, fabrics and textures. Our mission is to bring “that” missing ingredient. We like to offer as much information as possible about clothing, shoes, accessories, toys, decorations, cosmetics for kids because they deserve the best. We are big fans of natural fiber materials, inventive design, and functionality. We are driven by an uncompromising commitment to quality and providing a positive experience for all our customers. We strive to boost children’s creativity and good taste from early stages.

  • Irresistible Gifts for all kids
  • Don't love it? Don't Worry!
  • One of a Kind Items

Why Babyphoria?

We have always believed children need the same attention that adults benefit when it comes to clothing & accessories. We do our best to come up with an inspiring selection of items. We want children to know, to understand and to acquire good taste since their first baby steps. To develop their aesthetic values. The Babyphoria child, whether it is a newborn or has a few years old, has a strong personality, adores style, likes to play with textures and colors, and wants to be "different". Our team introduces brands that pay attention to quality and have been rewarded for doing so. We will not stop here and will continuously increase our brands palette. We brought together a mix of luxury, casual and eco ethic items, a collection of brands appreciated and loved by the whole world.

Brands from UK, France, Sweden, Netherlands, Germany, Greece, Australia and USA are ready to be discovered by the little ones on Babyphoria. Babyphoria wants to bring not only the well-known designer brands but also niche ones and  the Romanian brands. We want to offer a unique shopping experience both to customers inside Romania but also to customers outside Romania. We want our shop to be a link between the foreign markets and Romanian market, sharing our traditional brands outside Romania and bringing quality brands from other countries inside Romania. The aim of Babyphoria is to stand as a one-stop resource that meets all your requirements, whether you are looking for the absolute necessities, different, funky and non-traditional objects or you want to leave a lasting impression and order the latest fashions from the world’s leading designers.

We promise you

We do not want Babyphoria to be another reseller on the market but to bring added value to the customers. Babyphoria wants to be a bold, one of a kind, exciting universe for kids where having aesthetic education, being authentic, innovating, being informed, feeling inspired become a lifestyle. We promise to do our best and offer you beautiful & quality items. Our goal is to provide every time “much more”, “ much better”, “more beautiful”.


Team Babyphoria


It was love at first sight when me and my baby girl Miruna discovered Babyphoria! You have high quality items and they are adorable. I have purchased two Jellycat dolls and I was so glad I found them in Romania. I saw this brand in London two years ago while travelling and I got sad we didn’t have it in our country. Congrats, Babyphoria! Your Customer Service was fast, very helpful and my baby girl was the happiest girl in the world when she received the dolls. Keep up the good work and continue to deliver joy and quality items!

Paula Mitrache, 33 ani, Bucharest, Romania

It is the first time I offer a testimonial. I do it with all my heart only because Babyphoria put heart and soul into offering us an amazing store with quality and refined products. After I made the tour of various online stores in search for shoes for Mara’s baptism, and nothing satisfied me, I discovered Babyphoria and their beautiful universe. With a pair of delightful shoes, tips how to accessorize Mara’s outfit and lot of good mood, I left Babyphoria; and Mara had a beautiful baptism. Thank you, Babyphoria! Don’t ever change and continue to surprise us every time we visit your store! Melania Tudorache, 35 ani, Timisoara, Romania

Melania Tudorache, 35 ani, Timisoara, Romania